Tissot, a Swiss watch company, was established in the year 1853. Charles-Félicien Tissot with his son Charles-Emile set the foundation of this prominent business in the city of Le Locle. Buoyed by an extremely pioneering spirit and a forceful drive for mechanical craft, these two initiators brought in to the watchmaker's trade a sturdy and skilled company.
All the way through the existence of the Tissot Company, the firm has forever fascinated the thoughts of people across the globe. Right from the very inception, the company possessed technicians and engineers, contributing thoroughly in the growth and development of new innovative watch models. Led by a strong technical team, it incidentally went on to become the first producer of the antimagnetic watch. It also holds the glorious record of being the first to produce plastic watch, the "Rock Watch", the "Wood Watch" and "T-touch".
Along with the production of some exemplified "first of its kind watches", the Tissot Company also has its presence felt in the history of sports. It got its share of fame by participating vehemently in some major sports events: linked with Davis Cup in 1957 as the timekeeper and also took part at the downhill skiing in Switzerland in the 1938. At present, Tissot Company is the authorized timekeeper for various sporting galas: road biking, circuit racing, cycling, ice hockey and fencing. All these sporting affairs call for supreme dependability and correctness; they signify the meticulousness, significance and excellence of the Tissot Company. The company has rejoiced 150th anniversary of its esteemed institution in the year 2003. The Tissot brand, without any doubt, is not only one of world's most admired ones but also one of the most sought after brands in Switzerland itself.
From the year 1985, the Tissot Company has been attached with the Swatch Group. From the same period onwards, it has been characterized by a networked system of merchants in 140 countries all around the world. Since all Tissot watches are fashioned in Switzerland itself, which facilitates the company to make use of the "Swiss Made" brand. The Company tenders a broad array of products that will catch the attention of both admirers of a pleasant design and enthusiasts of watchmaker's technology.
In the recent years, the company has transformed itself into a more popular brand than ever. It could well be attributed to its "T-Touch," expertise. In this unique range of watches, a number of new watches encompass "touch-sensitive navy faces" and comprise compasses, barometers, altimeters and thermometers. Same range of watches has further provided it a boost by featuring in some movies: as in The Cradle of Life and Mr. & Mrs. Smith.
Those who get gratification by having fine quality watches, admire these traits in Tissot watches. By and large, it is rated as the foremost watch brand that presents high class watches at mid price range. Tissot is on its way to take their sports sponsorship to a towering height by becoming the official timekeeper and partner of some grand sporting events like Olympics and other adventure sports. By sponsoring some big names in the sporting arena, it has already created a niche for itself that cannot be easily taken over by its rivals in the near future.
